Buying An Ebook On Business Subjects
If you are like me you are constantly trying to better yourself, and part of such self-improvement comes through reading books. The book topic may vary, but I have noticed a common problem in certain categories of eBooks. In the genre of Business Opportunities, SEO, Web Traffic, and others I have found a dearth of eBooks that are filled with worthwhile and substantial material. Most seemed filled to the brim with fluff and zero substance. Many of them read like poorly written summaries from Wikipedia entries on a topic.
Please do not think I am confusing these eBooks covering information I already know with having no substance. I have no problems with an eBook containing information I am already knowledgeable in. Even in such situations you can glean valuable information that makes the eBook worthwhile. Let me give you an example of such filler and fluff I found in an eBook I bought about running an Amazon FBA Business (where FBA stands for Fulfilled By Amazon, if you are not aware).
This particular book, and numerous others on Amazon FBA, had most of the eBook dedicated to copy-and-pasting the help files from Amazon about their fulfillment services. This should have been relegated to a simple link to the applicable help pages on Amazon, not duplicated in the eBook to fill space. It would have been valuable if they clarified something from the help files if they felt it was necessary, but to just take a bunch of screen shots and reword the actual help files is not substance that makes the eBook worth the price.
Another common problem I see is where the author or authors spend numerous pages telling their life story. As successful internet marketer Armand Morin has said about this when he would explain about himself previously in material, “No one cares about me.” These autobiographies serve generally to fill space and to inflate the egos of the authors. If the person already bought the eBook they do not need you to reestablish why you as an author are worth reading. That material is better suited for the eBook sales page, not to inflate the page numbers of the actual eBook they paid their money for.
I saw an eBook on selling on eBay. It was touted as having “advanced seller secrets” and yet it had so much filler that it actually showed how to sign up for an eBay and PayPal account. I understand that could be useful for a complete newbie, but it is worthless in a book advertised to people ALREADY SELLING ON EBAY! This would be like writing an eBook for Advanced Auto Mechanics and explaining to them what a wrench is and how to use it. It is an embarrassing way to fill space. That eBook on being an advanced seller on Ebay had no advanced seller secrets. The best it got was explaining that keywords are important so you should put as many as you can in the listing title. Sigh.
What eBook authors need to know, especially in business related fields, is that most readers would rather 20 pages of valuable content than 60 pages where at least half is a waste of their time. As the old saying goes, “Time is money.” So potential eBook authors, please stop wasting both our time and money on filler, fluff, and self-aggrandizing.